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conference paper | Drennan, Judy.

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Add  Exploring m-consumers' transitioning between vulnerability and responsibility : an m-glambling consumption study.
Authors: Drennan, Judy. | Sullivan Mort, Gillian. | Previte, Josephine. | Controversies in Social Marketing: The way forward (Newcastle, Australia)
Date: 2006.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/480201
Description: ERA 2012 (final list)
Add  M-technology, consumption and gambling : a conceptualisation of consumer vulnerability in an m-glambling marketspace.
Authors: Previte, Josephine. | Drennan, Judy. | Sullivan Mort, Gillian. | Macromarketing the Future of Marketing? (Queenstown, New Zealand)
Date: 2006.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/399072
Description: ERA 2012 (final list)
Add  M-Commerce Drivers : Development of a usage benefit typology for m-services.
Authors: Sullivan Mort, Gillian. | Drennan, Judy. | Marketing accountabilities and responsibilities (Wellington, New Zealand)
Date: 2004.
Subject: 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/438983
Description: DEST collection year : 2010
Add  Examination of the influence of personal attributes on consumer use of m-services.
Authors: Drennan, Judy. | Sullivan Mort, Gillian. | Marketing Discoveries, Knowledge and Contributions (Adelaide, South Australia)
Date: 2003.
Subject: 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/401091
Description: DEST collection year : 2010
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