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Miranda, Mario J.

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Add  Ample consumption period available until use-by dates : a potential marketing position for store brands
Authors: Miranda, Mario J. | Konya, Laszlo.
Date: 2008.
Subject: 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/454674
Description: DEST collection year : 2009
Add  Customisation : moving customers away from the dull conformity of brand loyalty.
Authors: Miranda, Mario J. | Konya, Laszlo.
Date: 2007.
Subject: 150300 Business and Management | 150314 Small Business Management | 1503 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/450624
Description: ERA 2012
Add  Directing store flyers to the appropriate audience.
Authors: Miranda, Mario J. | Konya, Laszlo.
Date: 2007.
Subject: 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/467075
Description: DEST collection year : 2008
Add  Claiming generous availability of consumption time can help build weaker brands of perishable items
Authors: Konya, Laszlo. | Miranda, Mario J. | School of Business. | European Marketing Academy. Conference (35th : 2006 : Athens, Greece)
Date: 2006.
Subject: 350204 Marketing and Market Research | 140302 Econometric and Statistical Methods | 1505 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/344691
Description: DEST collection year:2007
Add  Is mandatory country-of-origin labelling a disservice to the retail trade?
Authors: Konya, Laszlo. | Miranda, Mario J. | School of Business. | European Institute of Retailing and Services Studies. | International Conference on Recent Advances in Retailing and Services Science. (13th : Budapest, Hungary)
Date: 2006.
Subject: 350204 Marketing and Market Research | 140302 Econometric and Statistical Methods | 1505 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/340152
Description: Staff note: Checked 2012/04/12 SY
Add  Is mandatory country-of-origin labelling a retrograde step in the long run?
Authors: Miranda, Mario J. | Konya, Laszlo. | School of Business.
Date: 2006.
Subject: 350204 Marketing and Market Research | 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/489156
Description: DEST collection year:2007
Add  Promoting brands of perishable items on the promise of generous availability of consumption time
Authors: Miranda, Mario J. | Konya, Laszlo.
Date: 2006.
Subject: 350204 Marketing and Market Research | 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/330703
Description: c 022a, c 260b
Full Text: Full Text
Add  Making the most of sales flyers
Authors: Miranda, Mario J. | Konya, Laszlo. | International Conference on Marketing and Development (9th : Thessalonika, Greece)
Date: 2005.
Subject: 350204 Marketing and Market Research | 090900 Geomatic Engineering | 0909 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/346313
Description: Staff note: Checked 2012/10/01 SY
Add  Making unsolicited sales flyers welcome
Authors: Miranda, Mario J. | Konya, Laszlo. | World Marketing Congress (12th : Muenster, Germany)
Date: 2005.
Subject: 350204 Marketing and Market Research | 140302 Econometric and Statistical Methods | 1505 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/349885
Description: DEST collection year:2006
Add  Shoppers' satisfaction levels are not the only key to store loyalty.
Authors: Miranda, Mario J. | Havrila, Inka. | Konya, Laszlo.
Date: 2005.
Subject: 350204 Marketing and Market Research | 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/445629
Description: ERA 2012 (final list)
Add  Are non-itemized purchase receipts issued by stores without price scanners a concern for Australian shoppers?
Authors: Miranda, Mario J. | Konya, Laszlo. | Havrila, Inka.
Date: 2004.
Subject: 350205 Sales and Distribution | 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/333632
Description: c c 245a, 260a, c 260b
Full Text: Full Text
Add  Fine tuning customer satisfaction to prevent shopper attrition
Authors: Havrila, Inka. | Konya, Laszlo. | Miranda, Mario J. | Developments in Marketing Science, Vol XXVII, 2004. (Vancouver, Canada)
Date: 2004.
Subject: 350205 Sales and Distribution | 150309 Logistics and Supply Chain Management | 1503 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/349913
Description: DEST collection year:2005
Add  Refining customer satisfaction to sustain store loyalty.
Authors: Havrila, Inka. | Konya, Laszlo. | Miranda, Mario J. | Recent advances in retailing and services science conference (11th : 2004 : Prague, Czech Republic)
Date: 2004.
Subject: 350205 Sales and Distribution | 150309 Logistics and Supply Chain Management | 1503 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/336222
Description: DEST collection year:2005
Add  Are Australian Customers who Shop at Non-Price Scanning Stores Disadvantaged?
Authors: Havrila, Inka. | Konya, Laszlo. | Miranda, Mario J. | National Retailing Conference (7th : 2003 : Columbus, USA)
Date: 2003.
Subject: 350204 Marketing and Market Research | 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/430830
Description: DEST collection year:2004
Add  Do Customers Feel Disadvantaged in Non-Price Scanning Stores?
Authors: Miranda, Mario J. | Havrila, Inka. | Konya, Laszlo. | Australian and New Zealand Marketing Academy. Conference (2003 : Adelaide, S.A.)
Date: 2003.
Subject: 080699 Information Systems not elsewhere classified | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/480475
Description: DEST collection year : 2007
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