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Mason, Steven Eric.

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Add  The hedonic, utilitarian, and speculative factors of consumer imagination.
Authors: Mason, Steven Eric.
Date: 2012
Language: en
Type: Thesis
Identifier: http://hdl.handle.net/1959.9/526510
Description: Thesis (Ph.D.) - La Trobe University, 2012
Add  Brain, image information processing, personality and consumer decision making : a neurologically based perspective.
Authors: Mason, Steven Eric. | Annual Symposium on Neuromarketing (1st : Melbourne, Australia)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/523083
Description: Staff note: Checked 2012/04/02 SY
Add  Consumer Behaviour and Imagination : A theoretical Approach towards a Typology
Authors: Mason, Steven Eric. | Advancing Theory, Maintaining Relevance (Brisbane, Australia)
Date: 2006.
Subject: 080600 Information Systems | 0915 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/528430
Description: DEST collection year : 2010
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