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Hussain, R.

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Add  Typologies of banner advertisements' attributes : a content analysis
Authors: Hussain, R. | Sweeney, A. | Sullivan Mort, Gillian.
Date: 2010.
Subject: 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/362687
Description: DEST collection year : 2011
Add  The impact of banner advertisement frequency on brand awareness.
Authors: Hussain, R. | Sullivan Mort, Gillian. | Sweeney, A. | Australia and New Zealand Marketing Academy. (Dunedin, New Zealand)
Date: 2007.
Subject: 080600 Information Systems | 0915 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/403132
Description: DEST collection year : 2010
Add  The impact of banner advertisement frequency on click-through responses.
Authors: Hussain, R. | Sullivan Mort, Gillian. | Sweeney, A. | Australia & New Zealand Marketing Academy. Conference (Dunedin, New Zealand)
Date: 2007.
Subject: 080600 Information Systems
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/472509
Description: DEST collection year : 2010
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