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150503 Marketing Management (incl. Strategy and Customer Relations)

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Add  Determinants of Unscheduled Visits to Grocery Stores
Authors: Miranda, Mario Joseph. | Konya, Laszlo.
Date: 2009.
Subject: 140302 Econometric and Statistical Methods | 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/509107
Description: ERA 2012
Add  Social entrepreneurship and value creation in not-for-profit organizations
Authors: Sullivan Mort, Gillian. | Bennett, Roger. | Sargeant, Adrian. | Weerawardena, Jay. | Biennial World Marketing Congress (14th : 2009 : Oslo, Norway)
Date: 2009.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/426226
Description: DEST collection year : 2010
Add  The impact of blueprinting on service quality and quality of life.
Authors: Walker, Rhett H. | Johnson, Lester W. | Annual Macromarketing Conference (34th : 2009 : University of Agder, Norway)
Date: 2009.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/524577
Description: DEST collection year : 2010
Add  Service quality attributes SME's desire in their choice and retention of a bank : an Australian perspective
Authors: Heffernan, Troy. | Walker, Greg. | Jobling, Earl Winston. | International Business Research Conference (9th : 2008 : Melbourne, Australia)
Date: 2008.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/408893
Description: Staff note: Checked 2012/09/11 KM
Add  Understanding the Impact of Household End Users' Privacy and Risk Perceptions on Online Behaviour.
Authors: Drennan, Judy. | Previte, Jo. | Sullivan Mort, Gillian.
Date: 2008.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 150301 Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence) | 1599 (four-digit-FOR)
Language: en
Type: book chapter
Identifier: http://hdl.handle.net/1959.9/438620
Description: ERA 2012 (final list)
Add  A great Show Alone Won't Bring Them Back
Authors: Sullivan Mort, Gillian. | Winzar, H. | Hume, Margee. | VIth International Congress on Public and Non-Profit Marketing (Braga, Portugal)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/401626
Description: Staff note: Checked 2012/04/03 SY
Add  Analyzing elements affecting the survival of new nonprofit organizations in the context of social entrepreneurship ventures.
Authors: Sullivan Mort, Gillian. | Douglas, H. | Cuskelly, G. | Regional Frontiers of Entrepreneurship Research 2007 (Brisbane, Australia)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/478541
Description: ERA 2012 (final list)
Add  Brain, image information processing, personality and consumer decision making : a neurologically based perspective.
Authors: Mason, Steven Eric. | Annual Symposium on Neuromarketing (1st : Melbourne, Australia)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/523083
Description: Staff note: Checked 2012/04/02 SY
Add  Managing complexity in the service exchnage : the customer, the employee and the complex encounter
Authors: Hume, Margee. | Sullivan Mort, Gillian. | Marketing Theory into Practice (Windsor, United Kingdom)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/432151
Description: Staff note: Checked 2012/04/04 SY
Add  Exploring m-consumers' transitioning between vulnerability and responsibility : an m-glambling consumption study.
Authors: Drennan, Judy. | Sullivan Mort, Gillian. | Previte, Josephine. | Controversies in Social Marketing: The way forward (Newcastle, Australia)
Date: 2006.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/480201
Description: ERA 2012 (final list)
Add  M-technology, consumption and gambling : a conceptualisation of consumer vulnerability in an m-glambling marketspace.
Authors: Previte, Josephine. | Drennan, Judy. | Sullivan Mort, Gillian. | Macromarketing the Future of Marketing? (Queenstown, New Zealand)
Date: 2006.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/399072
Description: ERA 2012 (final list)
Add  Environmental Dynamics, Learning and Innovation in Social Enterprises : Some Preliminary Findings
Authors: Weerawardena, Jay. | Sullivan Mort, Gillian. | Marketing in an Inter-connected World: Opportunities and Challenges (Muenster, Germany)
Date: 2005.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/431277
Description: Staff note: Checked 2012/04/17 SY
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