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350204 Marketing and Market Research

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Add  An integrative model of brand personality, self-concept and consumer personality orientations.
Authors: Webb, Ben Robert. | Gountas, John. | School of Business. | ANZMAC 2006: Advancing Theory, Maintaining Relevance (QUT, Brisbane, Queensland, Australia)
Date: 2006.
Subject: 350204 Marketing and Market Research | 080600 Information Systems
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/348257
Description: DEST collection year:2007
Add  Emotions, sincerity and consumer satisfaction
Authors: Gountas, Sandra. | Mavondo, Felix. | ANZMAC 2005: Broadening the Boundaries (Freemantle, Australia)
Date: 2005.
Subject: 350204 Marketing and Market Research | 080600 Information Systems
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/334195
Description: DEST collection year:2006
Add  Personality, opportunity, motivation, self-efficacy, resources and ability (POMSERA) as predictors of consumer behaviour
Authors: Gountas, John. | Mavondo, Felix. | School of Business. | ANZMAC 2005: Broadening the boundaries (Freemantle, Australia)
Date: 2005.
Subject: 350204 Marketing and Market Research | 080600 Information Systems
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/335123
Description: DEST collection year:2006
Add  A review of the green customer's perception formation about environmentally safe products.
Authors: D'Souza, Clare. | Taghian, Mehdi. | Lamb, Peter. | School of Business. | Australian & New Zealand Marketing Academy. Conference (2004 : Wellington, New Zealand)
Date: 2004.
Subject: 350204 Marketing and Market Research | 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/351705
Description: DEST collection year:2005
Add  Measuring the value of a 'real' smile in service provider's expressive display : evidence from the airline industry
Authors: Gountas, Sandra. | Ewing, Michael. | Australian & New Zealand Marketing Academy. Conference (2004 : Wellington, New Zealand)
Date: 2004.
Subject: 350204 Marketing and Market Research | 080600 Information Systems
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/345944
Description: DEST collection year:2005
Add  Personality, opportunity, motivation, self-concept and ability/resources (POMSCA) as predictors of consumer behaviour
Authors: Gountas, Ioannis. | School of Business. | Australian & New Zealand Marketing Academy. Conference (2004 : Wellington, New Zealand)
Date: 2004.
Subject: 350204 Marketing and Market Research | 080600 Information Systems
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/349906
Description: DEST collection year:2005
Add  The service leadership scale : a substantive validity test.
Authors: Farrell, Andrew. | Durden, Geoffrey. | Souchon, Anne. | Graduate School of Management. | Australian & New Zealand Marketing Academy. Conference (2003 : Adelaide, Australia)
Date: 2003.
Subject: 350204 Marketing and Market Research | 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/426837
Description: DEST collection year:2004
Add  The symbolic use of information in an export setting : a cognitive psychological perspective.
Authors: Nota, Sonyia. | Souchon, Anne. | Durden, Geoffrey. | Graduate School of Management. | Australian & New Zealand Marketing Academy. Conference (2003 : Adelaide, Australia)
Date: 2003.
Subject: 350204 Marketing and Market Research | 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/484097
Description: DEST collection year:2004
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