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Sullivan Mort, Gillian.

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Add  Emotional Labour and Santa Claus.
Authors: Clarke, Peter. | Sullivan Mort, Gillian. | Australian & New Zealand Marketing Academy. (Sydney, Australia)
Date: 2008.
Subject: 080600 Information Systems | 1503 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/426301
Description: ERA 2012 (final list)
Add  Enhancing the Exchange : understanding the role of mobile marketing in museum services
Authors: Hume, Margee. | Sullivan Mort, Gillian. | Alcaraz, C. | Australian & New Zealand Marketing Academy. (Sydney, Australia)
Date: 2008.
Subject: 080600 Information Systems | 0907 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/438194
Description: DEST collection year : 2010
Add  Strategising for international market entry in born global firms : an analysis of narratives using Leximancer.
Authors: Sullivan Mort, Gillian. | Weerawardena, Jay. | Liesch, Peter. | Australian & New Zealand Marketing Academy. (Sydney, Australia)
Date: 2008.
Subject: 080600 Information Systems | 0915 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/426986
Description: DEST collection year : 2010
Add  Ready or not? That's the question for consumer technology acceptance.
Authors: Chen, Chien-Hung. | Sullivan Mort, Gillian. | Australia & New Zealand Marketing Academy. Conference (Dunedin, New Zealand)
Date: 2007.
Subject: 080600 Information Systems | 0915 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/473240
Description: DEST collection year : 2010
Add  The impact of banner advertisement frequency on brand awareness.
Authors: Hussain, R. | Sullivan Mort, Gillian. | Sweeney, A. | Australia and New Zealand Marketing Academy. (Dunedin, New Zealand)
Date: 2007.
Subject: 080600 Information Systems | 0915 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/403132
Description: DEST collection year : 2010
Add  The impact of banner advertisement frequency on click-through responses.
Authors: Hussain, R. | Sullivan Mort, Gillian. | Sweeney, A. | Australia & New Zealand Marketing Academy. Conference (Dunedin, New Zealand)
Date: 2007.
Subject: 080600 Information Systems
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/472509
Description: DEST collection year : 2010
Add  Childhood obesity and children's food values : research for social marketing.
Authors: Davis, Megen. | Sullivan Mort, Gillian. | Advancing Theory, Maintaining Relevance (2006 : Brisbane, Australia)
Date: 2006.
Subject: 080600 Information Systems | 0908 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/470116
Description: DEST collection year : 2010
Add  Networking capability and 'born global' exporters.
Authors: Sullivan Mort, Gillian. | Weerawardena, Jay. | Broadening the Boundaries (Fremantle, Australia)
Date: 2005.
Subject: 080600 Information Systems | 1503 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/469047
Description: DEST collection year : 2010
Add  Understanding service quality from the Islamic consumer perspective.
Authors: Gayatri, Gita. | Hume, Margee. | Chan, Chris. | Sullivan Mort, Gillian. | Broadening the Boundaries (Fremantle, Australia)
Date: 2005.
Subject: 080600 Information Systems | 1505 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/402526
Description: ERA 2012 (final list)
Add  M-Commerce Drivers : Development of a usage benefit typology for m-services.
Authors: Sullivan Mort, Gillian. | Drennan, Judy. | Marketing accountabilities and responsibilities (Wellington, New Zealand)
Date: 2004.
Subject: 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/438983
Description: DEST collection year : 2010
Add  Repurchase in a performing arts context : the perspective of value.
Authors: Hume, Margee. | Winzar, H. | Sullivan Mort, Gillian. | Marketing accountabilities and responsibilities (Wellington, New Zealand)
Date: 2004.
Subject: 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/398649
Description: DEST collection year : 2010
Add  Examination of the influence of personal attributes on consumer use of m-services.
Authors: Drennan, Judy. | Sullivan Mort, Gillian. | Marketing Discoveries, Knowledge and Contributions (Adelaide, South Australia)
Date: 2003.
Subject: 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/401091
Description: DEST collection year : 2010
Add  Understanding consumer evaluation criteria for repurchase in a performing arts context.
Authors: Hume, Margee. | Winzar, H. | Sullivan Mort, Gillian. | Marketing Discoveries, Knowledge and Contributions (Adelaide, Australia)
Date: 2003.
Subject: 080600 Information Systems | 0806 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/489788
Description: DEST collection year : 2010
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