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Sullivan Mort, Gillian.

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Add  A great Show Alone Won't Bring Them Back
Authors: Sullivan Mort, Gillian. | Winzar, H. | Hume, Margee. | VIth International Congress on Public and Non-Profit Marketing (Braga, Portugal)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/401626
Description: Staff note: Checked 2012/04/03 SY
Add  Analyzing elements affecting the survival of new nonprofit organizations in the context of social entrepreneurship ventures.
Authors: Sullivan Mort, Gillian. | Douglas, H. | Cuskelly, G. | Regional Frontiers of Entrepreneurship Research 2007 (Brisbane, Australia)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/478541
Description: ERA 2012 (final list)
Add  Brand personality and brand heritage : a nonprofit study - surf life saving Australia.
Authors: Sullivan Mort, Gillian. | Weerawardena, Jay. | Williamson, Brett. | Marketing Theory and Practice in an Inter-Functional World (Verona, Italy)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1503 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/416766
Description: DEST collection year : 2010
Add  Branding in the non-profit context : the case of surf life saving Australia
Authors: Sullivan Mort, Gillian. | Weerawardena, Jay. | Williamson, Brett.
Date: 2007.
Subject: 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/475744
Description: DEST collection year : 2009
Add  Conceptualizing accelerated internationalization in the born global firm : a dynamic capabilities perspective.
Authors: Weerawardena, Jay. | Knight, Gary. | Liesch, Peter W. | Sullivan Mort, Gillian.
Date: 2007.
Subject: 150300 Business and Management | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/407462
Description: ERA 2012 (final list)
Add  Consumers' technology adoption behaviour : an alternative model.
Authors: Chen, Chien-Hung. | Sullivan Mort, Gillian.
Date: 2007.
Subject: 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/445081
Description: DEST collection year : 2009
Add  Exploring repurchase intention in a performing arts context : who comes? and why do they come back?
Authors: Hume, Margee. | Winzar, Hume. | Sullivan Mort, Gillian.
Date: 2007.
Subject: 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/435861
Description: DEST collection year : 2009
Add  Functional Food Consumption in Multi-Cultural Society : A study of Cultural Values Convergence in Malaysia
Authors: Kamal, K. A. M. | Sullivan Mort, Gillian. | Hassan, S. H. | Marketing Theory into Practice (Windsor, United Kingdom)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1699 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/478782
Description: Staff note: Checked 2012/04/03 SY
Add  Household end user evaluations of alternative consumer technology : Technology readiness, risk and value
Authors: Chen, C. H. | Sullivan Mort, Gillian. | Marketing Theory into Practice (Windsor, United Kingdom)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1503 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/432349
Description: Staff note: Checked 2012/04/03 SY
Add  Managing complexity in the service exchnage : the customer, the employee and the complex encounter
Authors: Hume, Margee. | Sullivan Mort, Gillian. | Marketing Theory into Practice (Windsor, United Kingdom)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1599 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/432151
Description: Staff note: Checked 2012/04/04 SY
Add  Mobile communications : a study of factors influencing consumer use of m-services.
Authors: Sullivan Mort, Gillian. | Drennan, Judy.
Date: 2007.
Subject: 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/474552
Description: ERA 2012 (final list)
Add  Ready or not? That's the question for consumer technology acceptance.
Authors: Chen, Chien-Hung. | Sullivan Mort, Gillian. | Australia & New Zealand Marketing Academy. Conference (Dunedin, New Zealand)
Date: 2007.
Subject: 080600 Information Systems | 0915 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/473240
Description: DEST collection year : 2010
Add  Reigniting the fire : a contemporary research agenda for social, political and nonprofit marketing.
Authors: Dann, Stephen. | Sullivan Mort, Gillian. | Harris, Phil. | Fry, Marie-Louise. | Binney, Wayne.
Date: 2007.
Subject: 150500 Marketing | 1505 (four-digit-FOR)
Language: en
Type: journal article
Identifier: http://hdl.handle.net/1959.9/483692
Description: DEST collection year : 2009
Add  Singing! Dancing! and Service! : A Great show needs service for them to come back
Authors: Hume, Margee. | Winzar, H. | Sullivan Mort, Gillian. | Social Entrepreneurship, Social Change and Sustainability (Brisbane, Australia)
Date: 2007.
Subject: 150503 Marketing Management (incl. Strategy and Customer Relations) | 1505 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/429266
Description: DEST collection year : 2010
Add  The impact of banner advertisement frequency on brand awareness.
Authors: Hussain, R. | Sullivan Mort, Gillian. | Sweeney, A. | Australia and New Zealand Marketing Academy. (Dunedin, New Zealand)
Date: 2007.
Subject: 080600 Information Systems | 0915 (four-digit-FOR)
Language: en
Type: conference paper
Identifier: http://hdl.handle.net/1959.9/403132
Description: DEST collection year : 2010