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- Extreme makeover: the recurring motif of New Zealand broadcasting policy.
- Debrett, Mary.
- School of Communication, Arts and Critical Enquiry.
- 400104 Communication and Media Studies
- 200212 Screen and Media Culture
- 2002 (four-digit-FOR)
- St Lucia, QLD, Australia: University of Queensland,
- Broadcasting policy in New Zealand has been described as 'political football' (Gregory, 1985: 98). Predating the Lange Labour government's radical deregulation of 1989, this metaphor reflects routine restructuring and political disregard for the potential cultural and social merits of state-owned broadcasting. Pragmatic change, masquerading as reform, has left the public increasingly underserved: from the 'Clayton's solution of the monopoly era, non-commercial days, to the radical transformation into a 'cash cow' in the 1990s, to the Clark Labour government's CROC - a chartered public service broadcaster with a continuing remit to be profitable. This article explores, for an international audience, the combination of factors - historical predisposition, economics and political ideology - that has denied the New Zealand public a mainstream, non-commercial television service and, with reference to the changing nature of broadcasting, discusses the continuing importance of such a model.
- Catalogue link
- 10 p. (p. 76-85).
- Copyright: University of Queensland
- journal article
- Media International Australia incorporating culture and policy, 117: 76-85